My favorite ad from the Super Bowl was the Pepsi MAX commercial where the Pepsi cooler comes to life and tosses the
Pepsis to people. I suppose I like this because I like the idea of your beverages coming to you, instead of you having to go to get them. I also like the idea that they can be used for "evil" purposes, like hitting someone who is being rude to you. The ad was very funny and interesting, and made me want to drink Pepsi MAX, so, overall, I would also say that it was rather effective in advertising the product.